This is too cute

 Abigail Breslin for the Product Red Campaign.

Cuteness aside, I’m not 100% sure about this campaign, I do really like the idea that consumers can buys products which support a good cause but I did hear that the companies involved spent 3 times the amount that the campaign made for charity on the marketing of the brand. It got me thinking that the companies were really only interested in a socially conscious image or perhaps the brand just didn’t sell as well as expected.

However, the company has been successful in increasing awareness about the HIV/AIDS crisis in Africa and any funds raised are much better than none.

Janers